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Task Master: Categorizing Rewards Improves Motivation

May 29, 2013 — What truly inspires individuals to perform at their very best? When it comes to motivating others and ourselves, it turns out offering rewards in defined categories, even when they are largely meaningless, can heighten motivation. According to recent research co-authored by Scott S. Wiltermuth, assistant professor of management and organization at USC's Marshall School of Business, even if the rewards are the similar -- and the categories arbitrary -- the very act of segmenting rewards motivates people to perform better and longer, even on menial tasks.